Own Your Step - Family Business Leadership Development and Culture Advisory

People Development With a Social Conscience

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The need to have meaning in one’s life is a common human aspiration that binds us together.

Some who are fortunate enough to be gainfully employed find that meaning in their jobs. But increasingly, a good job that pays the bills and provides challenge and a chance for individuals to grow is not enough. It simply can’t compete with that greater sense of purpose and mission a growing number of employees expect their organizations to provide. Several years ago, Inc. magazine published a piece, titled “10 Things Employees Want Most.” The number one thing was “Purpose.” People desire to make a difference, but it’s sometimes not enough to make that difference just by implementing good ideas and contributing to a company’s bottom line. Instead, a much deeper, individual urge exists to contribute to the greater good.

Two factors are helping to drive this. Shocking images of extreme socio-economic disparity across the world bombard us every day. Real need exists everywhere. We see people across the oceans who lack food, shelter, jobs, medicine. Sometimes that need is closer to home and it is our neighbors and co-workers who need a helping hand. That, paired with the turbulent times and unrest we face today, creates a powerful case for making a difference. People genuinely want to leave the world in a better place for their families.

Second, there is a great shift in our workforces and communities at large. The generation that has dominated the workforce over the last five decades is taking on a new role outside the workplace. As the baby boomers exit, a new generation is entering the workforce in ever greater numbers. And this generation — the Millennials — clearly has purpose on its mind. They want to make a difference in their jobs and in their communities, and they want to do it at the same time.

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