You will never figure out “how” until you are clear on “why.”

By David Koji

Asking ourselves “why” is generally a reactionary response after we have done something. Why did I do that? Or, why do I continue to do something?

In the business world, “why” cannot be an afterthought. It must be your forethoughts forethought. Properly and successfully defining your “why” is an important element when defining your business.

Through our work, we have realized that defining our “why” is an absolute must, and for that reason, we reached out to the champion of this concept, Simon Sinek, to ask about the importance of teams, building customer loyalty, attracting new customers and why he believes the concept is so important to share with the world.

Described as “a visionary thinker with a rare intellect,” unshakable optimist Simon Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

He is the author of three best-selling books — the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action; New York Times and Wall Street Journal bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; and his latest book, just launched September 2016, is the New York Times best-seller, Together is Better: A Little Book of Inspiration.

Sinek is also known for popularizing the concept of “why” in his first Ted Talk in 2009. It has since risen to the third most watched talk of all time on, gathering 27+million views and is subtitled in 43 languages. Get to know Sinekbetter by reading his full bio.

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